Reimagining Marketing Strategy for the AI Era: A Comprehensive Framework for Generative AI Integration, Consumer Trust, Governance & the Agentic Future (2026)

Generative AI is a general-purpose technology reshaping marketing strategy. This comprehensive framework — drawing on MIT Sloan, Stanford HAI, Harvard Business School, Wharton, Columbia, and Carnegie Mellon research — covers GenAI integration, consumer trust engineering, governance architecture, creativity augmentation, and preparing for the agentic future where AI agents mediate commerce.