Business Growth Consultant program — partner referral and client growth training resource
BGC Sales Guide

Master the $6,999 Custom Web App Bundle

Everything you need to confidently sell the most comprehensive custom web development service on the market — optimized across 12 dimensions.

BGC Sales Guide — $6,999 Custom Web App Development Bundle optimized across 12 dimensions

What's Inside the $6,999 Bundle?

Every web app we build is optimized across the same 12 dimensions our Free Website Auditor grades.

$6,999$35,000+
Custom Full-Stack Web Application
SEO Optimization (Technical + On-Page)
AI Optimization (AIO) — AI Search Ready
Generative Engine Optimization (GEO)
Answer Engine Optimization (AEO)
Schema.org Structured Data (10+ types)
Local SEO & Google Business Profile
WCAG 2.2 AA Accessibility Compliance
Mobile-First Responsive Design
Google PageSpeed Optimization (90+ score)
Core Web Vitals Optimized (LCP, FID, CLS)
SSL/HTTPS + Security Headers
Analytics & Reporting Dashboard
Bilingual Support (EN/ES available)

The 12 Optimization Dimensions

Each dimension is scored by our free auditor. Here's how we help clients hit 100% across the board.

12-dimension optimization radar chart showing SEO, Performance, Mobile, Security, Accessibility, AI Readiness, AIO, GEO, AEO, Local SEO, Schema.org, and WCAG scores

SEO

15% of score

68% of online experiences begin with a search engine

BrightEdge 2025

Higher rankings = more organic traffic without paying for ads. Our builds include technical SEO audits, keyword-optimized content, proper heading hierarchy, canonical tags, XML sitemaps, and internal linking structures that search engines love.

Performance

12% of score

A 1-second delay in page load reduces conversions by 7%

Google/Deloitte 2024

We optimize every build for sub-2-second load times. Code splitting, image compression, lazy loading, CDN delivery, and server-side rendering keep your clients' visitors engaged instead of bouncing.

Security

10% of score

43% of cyberattacks target small businesses

Verizon DBIR 2025

HTTPS, Content Security Policy headers, XSS protection, CSRF tokens, input sanitization, and secure authentication. Your clients' customers' data stays safe, building trust and meeting compliance.

Accessibility

10% of score

1 in 4 US adults has a disability — that's 61 million potential customers

CDC 2024

WCAG 2.2 AA compliance means more people can use the website. ARIA labels, keyboard navigation, screen reader support, color contrast, and focus management. It's also the law (ADA compliance).

Mobile

8% of score

60.67% of all web traffic comes from mobile devices

StatCounter 2025

Mobile-first responsive design ensures the site looks and works perfectly on phones, tablets, and desktops. Touch-friendly interfaces, responsive images, and fluid layouts.

AI Readiness

8% of score

AI-powered search will handle 25% of all queries by 2026

Gartner 2025

Structured data, clear content hierarchies, and machine-readable markup ensure AI assistants (ChatGPT, Perplexity, Gemini, Grok, Google AI Overviews) can find and cite your clients' business.

AIO

8% of score

AI Overviews appear in 47% of Google searches

Semrush 2025

AI Optimization ensures content is structured for AI comprehension — definitive statements, Q&A patterns, authoritative tone, and Speakable schema so AI platforms feature your clients.

GEO

8% of score

Businesses cited in AI answers see 30%+ traffic increases

Princeton/Stanford GEO Study

Generative Engine Optimization makes content citable by AI — statistics with sources, expert quotes, structured lists, and clear definitions that generative search engines reference.

AEO

7% of score

Featured snippets get 42% of all clicks for their queries

Ahrefs 2025

Answer Engine Optimization structures content for voice search and answer boxes. FAQ schema, How-To schema, concise answers, and conversational content that Alexa, Siri, and Google Assistant surface.

Local SEO

6% of score

76% of "near me" searches result in a same-day visit

Google 2024

LocalBusiness schema, Google Business Profile optimization, NAP consistency, geo coordinates, service area markup, and location-specific content that puts your clients on the local map.

Schema.org

4% of score

Pages with schema markup rank 4 positions higher on average

Milestone Research 2024

Rich JSON-LD structured data for Organization, Service, FAQ, HowTo, BreadcrumbList, Review, and more. Tells search engines exactly what the business offers, earning rich snippets in results.

WCAG 2.2

4% of score

ADA lawsuits increased 300% in the last 5 years

UsableNet 2025

Full WCAG 2.2 AA compliance: proper contrast ratios, focus indicators, ARIA attributes, semantic HTML, skip navigation, and prefers-reduced-motion support. Protects clients from costly lawsuits.

Weight in Overall Score

Here's how each dimension contributes to the total audit report score.

Weighted total = 100%. Our $6,999 bundle optimizes all 12 dimensions.

Show the Prospect Their Current Score

Use the free auditor to scan their site and generate a full 12-dimension report. It's the most powerful conversation opener in your toolkit.

The 4-Step Sales Process

Here's how easy it is to close a deal and earn your commission.

Web app development sales process timeline: Discovery, Design, Development, Optimization, Launch, and Upsell phases
1

Run a Free Website Audit

Use the free website auditor to scan the prospect's site. Use YOUR BGC email so the domain is auto-attributed to your account.

2

Present the Results

Walk through the scores across all 12 dimensions. Highlight areas scoring below 80 — those are your selling points.

3

Propose the Bundle

Recommend the $6,999 Custom Web App Bundle as the all-in-one solution to hit 100% across the board. True value: $35,000+.

4

Upsell Recurring Services

After the 30-90 day build window, introduce monthly services: Content Marketing, Link Building, PPC, AI Chatbots, and Press Releases.

Pro tip: Always use YOUR BGC email when scanning domains to ensure attribution.

Sales Tip: Always Lead with Data

Scan the prospect's site BEFORE the call. Present real numbers, not vague promises. Prospects who see their actual score close at a 3× higher rate.

BGC Program

How the Business Growth Consultant Program Works

Once approved, each Business Growth Consultant (BGC) receives a unique short code. When appended to DigitalMarketingCo.org, the short code creates a personalized referral URL.

For example:

DigitalMarketingCo.org/BGC91

When the consultant or a prospective client opens this personalized URL, it automatically forwards to the DigitalMarketingCo.org Free Website Auditor. The approved Business Growth Consultant’s email address is securely associated with the referral and pre-populated where appropriate.

When an auditor report is initiated through the consultant’s personalized short-code URL, the prospective client’s submitted domain and resulting lead are attributed to that Business Growth Consultant according to the program’s attribution rules.

Business Growth Consultants must understand the website auditor’s metrics, scoring categories, findings, and recommendations. This enables them to explain a prospective client’s current website limitations and demonstrate the value of a modern, future-proof web application optimized for performance, security, accessibility, traditional search, and AI-powered discovery.

After helping close a qualifying engagement, the consultant must maintain constructive professional rapport with the client, remain responsive, assist when appropriate, and facilitate clear communication between the client and the DigitalMarketingCo.org web application development team.

Subject to the governing BGC agreement, attribution rules, cleared client payments, refunds, chargebacks, and other applicable terms, the consultant receives a 30% commission on qualifying revenue from attributed clients with whom the consultant actively interacts, assists, and communicates.

The BGC Process

From approval to commission — thirteen clear steps.

  1. 1Apply and become approved.
  2. 2Receive a unique BGC short code.
  3. 3Use or share DigitalMarketingCo.org/BGC91.
  4. 4Automatically forward to the Free Website Auditor.
  5. 5Securely associate the approved BGC email.
  6. 6Analyze a prospective client’s domain.
  7. 7Attribute the domain, report, and lead to the BGC.
  8. 8Understand and explain the auditor metrics.
  9. 9Demonstrate the value of a future-proof web application.
  10. 10Help move the qualifying engagement forward.
  11. 11Maintain client rapport.
  12. 12Facilitate client-development-team communication.
  13. 13Receive the applicable 30% commission on qualifying attributed revenue.

Website-Auditor Training

Every BGC must understand and be able to explain each auditor metric:

  • Overall score
  • SEO
  • Performance and Core Web Vitals
  • Security
  • Accessibility and WCAG
  • Mobile usability
  • AI readiness and AI-powered discovery

Frame findings with objective, evidence-based language such as “The recommended improvement is…” and “The development team will evaluate…”.

Prohibited: unsupported guarantees involving rankings, traffic, sales, deadlines, AI citations, or revenue.

Future-Proof Web Application

A future-proof web application may include capabilities that connect directly to verified auditor findings:

  • Responsive design
  • Core Web Vitals
  • Performance
  • Security
  • Accessibility
  • SEO
  • Privacy-conscious practices
  • Compatibility with emerging search and AI systems

BGC Responsibilities

  • Maintain professional client rapport
  • Communicate respectfully
  • Remain reasonably responsive
  • Help clients understand the process
  • Continue assisting attributed clients as reasonably required
  • Avoid unauthorized promises
BGCs cannot independently change scope, prices, contracts, payment terms, warranties, deadlines, or technical commitments without authorization.

Earn a 30% Commission on Qualifying Attributed Revenue

Subject to the governing Business Growth Consultant agreement, approved consultants can receive a 30% commission on qualifying revenue from their attributed clients.

Eligibility may require:

  • An active approved short code
  • Valid domain and lead attribution
  • A qualifying client transaction
  • Cleared customer payment
  • Continued professional client interaction
  • Reasonable assistance and communication
  • Compliance with the BGC agreement
  • No disqualifying refund, cancellation, chargeback, fraud, or dispute
Commission is never guaranteed before valid attribution, cleared payment, and satisfaction of the governing program terms.

BGC Earnings Calculator

Adjust the inputs below to see how much you could earn per year.

BGC earnings potential growth chart showing commission trajectory from initial sales to recurring revenue
2
30%

Monthly Add-On Services (post-build)

Per bundle sold$2,099.70
Bundle commissions per year$50,393

ESTIMATED TOTAL PER YEAR$50,393

Prices pulled dynamically from our pricing page. Recurring service commissions assume a start date of month 4 (after the 30-90 day build window).

Frequently Asked Questions

Ready to Start Earning?

Apply as a BGC today and start generating commissions with every web app you sell.