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AI & Marketing
Semrush Blog logoSemrush Blog

Google adds a dedicated Agentic Browsing category to Lighthouse

Google Lighthouse now audits how ready your site is for AI agents. Here‘s what it means for visibility.

AI & Marketing
Semrush Blog logoSemrush Blog

Google Search Console adds AI performance reports and blocking controls

Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console. Here‘s what it means for your visibility.

Social media SEO: How to show in search, social, and AI
AI & Marketing
Semrush Blog logoSemrush Blog

Social media SEO: How to show in search, social, and AI

Social media SEO involves improving your social presence to appear across multiple search surfaces.

Why ‘it’s just SEO’ could cost the industry billions
AI & Marketing
MarTech logoMarTech

Why ‘it’s just SEO’ could cost the industry billions

Treating generative search as business as usual risks shrinking the very market search marketers should be expanding. The post Why ‘it’s just SEO’ could cost the industry billions appeared first on MarTech.

9h agoAndrew Holland
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Salesforce pushes agentic marketing from planning to pipeline
Digital Marketing
MarTech logoMarTech

Salesforce pushes agentic marketing from planning to pipeline

Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels. The post Salesforce pushes agentic marketing from planning to pipeline appeared first on MarTech.

9h agoConstantine von Hoffman
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AI & Marketing
Semrush Blog logoSemrush Blog

Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]

AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.

Customer portals, more AI in HubSpot’s April update
AI & Marketing
MarTech logoMarTech

Customer portals, more AI in HubSpot’s April update

April’s HubSpot updates focused on reducing friction for your team and your customers. Here’s what you need to know. The post Customer portals, more AI in HubSpot’s April update appeared first on MarTech.

10h agoTyler Samani-Sprunk
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How to activate first-party data across the B2B journey
AI & Marketing
MarTech logoMarTech

How to activate first-party data across the B2B journey

Behavioral signals, intent data, and AI can improve personalization, sales alignment, and pipeline performance across complex buying journeys. The post How to activate first-party data across the B2B journey appeared first on MarTech.

10h agoStephanie Miller
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AI & Marketing
Search Engine Journal logoSearch Engine Journal

What Not To Automate With AI: The SEO Deskilling Trap

Which marketing tasks should you automate, and which should you protect? The answer could define your team's capabilities for the next decade. The post What Not To Automate With AI: The SEO Deskilling Trap appeared first on Search Engine Journal.

10h agoReza Moaiandin
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AI & Marketing
Google News logoGoogle News

How AI and Google's Latest Search Update Are Reshaping SEO in 2026 - Nasscom

How AI and Google's Latest Search Update Are Reshaping SEO in 2026 Nasscom

On-page content formats answer engines actually favor [new research]
AI & Marketing
HubSpot Marketing logoHubSpot Marketing

On-page content formats answer engines actually favor [new research]

It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of the curve by knowing the best on-page content formats for AI as verified by research? I pored over results from the new HubSpot State of AEO 2026 report and Wix Studio’s AI Search Lab research on most-cited content types to find out.

11h agoHubSpot Staff
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SEO
Search Engine Journal logoSearch Engine Journal

What Is The Agentic Web? via @sejournal, @slobodanmanic

Publishers, developers, and businesses face three different economic realities under the agentic web. This article maps all three. The post What Is The Agentic Web? appeared first on Search Engine Journal.

13h agoSlobodan Manic
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AI & Marketing
Search Engine Journal logoSearch Engine Journal

Google Tests Dedicated AI Search Reports In Search Console via @sejournal, @MattGSouthern

Google is testing Search Console controls and reports for AI Search visibility, including AI-specific impressions data for some UK sites. The post Google Tests Dedicated AI Search Reports In Search Console appeared first on Search Engine Journal.

17h agoMatt G. Southern
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AI & Marketing
Google News logoGoogle News

Groupon Earnings Call: AI Gambit Amid Turnaround Risks - The Globe and Mail

Groupon Earnings Call: AI Gambit Amid Turnaround Risks The Globe and Mail

AI & Marketing
Search Engine Journal logoSearch Engine Journal

Microsoft Web IQ Gives AI Agents Bing Grounding APIs via @sejournal, @MattGSouthern

Microsoft announced Web IQ, a set of grounding APIs that connect AI agents to Bing's index. Pricing and general availability remain unclear. The post Microsoft Web IQ Gives AI Agents Bing Grounding APIs appeared first on Search Engine Journal.

1d agoMatt G. Southern
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SEO
Search Engine Journal logoSearch Engine Journal

Google’s May Core Update Complete After Volatile Rollout via @sejournal, @MattGSouthern

Google's May core update finished rolling out on after nearly 12 days. SEO professionals described the update as heavier than March. The post Google’s May Core Update Complete After Volatile Rollout appeared first on Search Engine Journal.

1d agoMatt G. Southern
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How to get your website indexed by Google
SEO
Semrush Blog logoSemrush Blog

How to get your website indexed by Google

Learn to check if Google has indexed your site and what to do if not, so you can show in search results.

Why your best campaign may not deserve more budget
Digital Marketing
MarTech logoMarTech

Why your best campaign may not deserve more budget

Doubling spend on a winning campaign can drive costs instead of revenue if there is no new demand to capture. The post Why your best campaign may not deserve more budget appeared first on MarTech.

1d agoNavah Hopkins
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AI & Marketing
Search Engine Journal logoSearch Engine Journal

ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows via @sejournal, @MattGSouthern

SISTRIX data from German-language ChatGPT responses shows citation patterns changed after GPT-5.5 appeared. The company compares it to a core update. The post ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows appeared first on Search Engine Journal.

1d agoMatt G. Southern
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SEO
Search Engine Journal logoSearch Engine Journal

How To Use Lighthouse To Test Your Website For Agentic Readiness via @sejournal, @marie_haynes

Not sure if your site is agent-ready? Google's new Lighthouse report checks three things most SEOs haven't tackled yet. The post How To Use Lighthouse To Test Your Website For Agentic Readiness appeared first on Search Engine Journal.

1d agoMarie Haynes
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