Digital Marketing
Jun 2, 202614 min read
The AI-Powered Buy-vs-Build Revolution: Why Now Is the Time to Invest in Custom Web Application Development
In early 2026, analysts predicted a "SaaSocalypse" as agentic AI tools made it cheaper than ever to build custom software. The real story is more nuanced: smart businesses are using AI to build what differentiates them and buy what does not. Here is why custom web application development is the investment that pays for itself.
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