Digital Marketing
May 28, 202628 min read
Reimagining Marketing Strategy for the AI Era: A Comprehensive Framework for Generative AI Integration, Consumer Trust, Governance & the Agentic Future (2026)
Generative AI is a general-purpose technology reshaping marketing strategy. This comprehensive framework — drawing on MIT Sloan, Stanford HAI, Harvard Business School, Wharton, Columbia, and Carnegie Mellon research — covers GenAI integration, consumer trust engineering, governance architecture, creativity augmentation, and preparing for the agentic future where AI agents mediate commerce.
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